The Mission

At Intent Fit, we believe fitness is the ultimate tool for transformation. It’s not just about building strength or endurance—it’s about breaking barriers, cultivating resilience, and aligning your mind and body to create a life of purpose and fulfillment.

Our mission is to empower individuals to unlock their full potential through science-backed tools and services. Whether it’s conquering personal challenges, achieving peak performance, or simply living more intentionally, we provide the resources and inspiration to help you chase your “What IF..?”

Founded by two foster brothers united by the belief that fitness is a catalyst for change, Intent Fit was born out of a shared passion to inspire others. With every product and insight we create, our aim is to help you not only reach your goals but discover what truly drives you—so you can live with purpose, gratitude, and fulfillment every day.

Our Stories

Co-Founder

Quinten

Born with a rare bone disorder (cleidocranial dysostosis) during childhood, I felt trapped by limitations. Surgery after surgery, myself confidence was shattered.
At 11 years old, I picked up my first dumbbell to take back control of my life. Fitness became my outlet, my therapy, and the way I proved to myself that I was capable of anything I worked at. Every rep built confidence, resilience, and discipline. It transformed how I saw and presented myself.
It's not just about aesthetics—it’s about breaking barriers and proving that you’re capable of more. Intent Fit is my way to help others experience that same transformation and empower them to train with a purpose.

Co-Founder

James

Fitness has been my answer through life’s toughest challenges, from growing up in foster care to navigating the ups and downs of mental health. It’s more than building muscle or losing weight—it’s my therapy, my source of resilience, and my way of staying grounded.
As a husband and father, fitness empowers me to show up as my best self for my family, face life’s stresses with gratitude and confidence, and fully enjoy the hobbies I love like hiking, snowboarding, basketball, golf and dirt biking.
For me, fitness is about living intentionally, using every moment to grow stronger mentally, physically, and chasing the goals that truly matter for longevity.